Cameron Roth
Vaughn-Roth Land Brokers

Focus: At Vaughn-Roth, our sole focus is on rural real estate. Hunting properties, farms, ranches and rural homes is what we deal in every day. From marketing to education to networking, we strive for continuous improvement of methods and means to better sell rural property.
 
Knowledge: This isn’t as simple as it seems. A true comprehensive knowledge of all things land related should be expected of your land professional. Knowledge of the current markets is obvious but knowing which sales method is the best fit, whether it be a traditional listing, public auction or private bid sale, could mean hundreds of thousands of dollars difference in proceeds. A full understanding of 1031 Exchanges, lease law and tenants rights, pasture, farm and wildlife management, mineral and water rights, government programs etc…, cannot only make a substantial difference in proceeds realized but greatly assist clients in avoiding legal obstacles during and after the sale.
 
¨Trust¨ “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you”- Zig Ziglar.
These words are so true and what all real estate practitioners should take heed in. You can be assured that we at Vaughn-Roth Land Brokers are not going to jeopardize our reputation, relationships or broker’s license to make a sale. We are in business for the long term and govern ourselves accordingly.
     Seller Trust: When we evaluate a property for a seller client, they can expect an honest, informed and thorough explanation. We aren’t so desperate for listings that we have to make promises we can’t keep. There is a huge problem in our industry with over-embellishment of a broker’s abilities to procure proceeds for a seller that are completely out of the market. Meanwhile, in the event there’s a 15-20% downturn in the market, this embellishment has now cost the seller a substantial sum. This is viewed as a desperate attempt to gain a listing and put a for sale sign in the ground.  More importantly, in our opinion, this is a selfish misrepresentation and breach of fiduciary duty to the client and something we won’t take part in.
     Buyer Trust: When dealing with buyers, honesty and integrity in our representation of properties are of utmost importance. We strictly believe in accurately representing a property in all issues related to it and this is best attested to by the Informational Packets we assemble with each listing. Here, buyers can find soil surveys, CRP contracts, tax info, County parcel data, aerial maps and other pertinent data. We want any buyer we’re dealing with to be totally confident and comfortable with what they are purchasing. Other important factors we automatically address are agricultural and hunting leases on a property as well as mineral interests. There are differing state laws in regard to these subjects and for the good of buyer, seller and broker, any lease arrangements better be clear, concise and in the contract!

Marketing Methods: Vaughn-Roth Land Brokers rises above and doesn’t cut corners while offering literal worldwide marketing.
    Internet:  We use both expensive fee-based memberships and free social media to spread the word to the appropriate clientele. Our web-based marketing is inclusive of over 400 rural lifestyle and land specific websites, which exposes our clients’ properties to a global audience. The Lands of America family of websites as well as LandWatch are the most popular search methods for those looking for land. We maintain “Platinum Seller” and “Signature Seller” status so that our listings are shown at the top of buyer’s search results. We also have featured banner ads on these sites for our brokerage as well as special land offerings such as auction or private bid sales. In today’s world, social media sites such as Facebook have become wonderful tools to get the message out there. We want every land buyer in the world to know what we have to offer and use a massive marketing network in our attempt to achieve this.
    The Newsletter: Not your typical canned version! Our quarterly newsletter has quickly become immensely popular with buyers, sellers, trust managers, attorneys, farm managers, bankers and so many others with an interest in land. Available in both digital and print versions, our newsletter is the main vehicle we use to share our knowledge and keep the public abreast of land related issues. While we do include new listings in the newsletter, the main purpose is to provide USEFUL INFORMATION that people look forward to receiving and implementing.
    Constant Contact Network: We are continually building our network and informing potential buyers of properties for sale with our constant contact email blasts. If someone is actively pursuing a property purchase, we want them to be aware of our new listings as soon as possible.
    Direct Mail: When time is of the essence in cases such as public auction and private bid sales, we don’t rely on a sign or newspaper ad to notify both local and out of area landowners of the upcoming sale. We prefer to spend the extra money to use direct mail to send notice of the upcoming sale to their door.
    Regional and Local Print: Even in today’s high-tech world, there is still some use for good old print advertising, especially in the marketing of agricultural properties. We know which publications to employ to broadcast into the marketplace and use them effectively.


Sale Methods: This is another area where Vaughn-Roth sets itself apart. Paramount to us is knowing the highest and best use of a property and the sales method to attain maximum proceeds.  Your broker should know which situations are best suited for a traditional listing, private bid sale or public auction and use the right format for each. Take a private bid sale for example… if a broker doesn’t have the correct terms and conditions of sale to ensure complete buyer confidence, you’re very likely to have a disastrous sale. Choosing representation that only offers a traditional listing option or auction option is similar to expecting a surgeon to operate with only one instrument. We have developed multiple proven sales methods and know when to use them.
 
Oversight: From beginning to end, we’re watching the farm! When we take a new listing, our clients can rest assured that their listing isn’t just simply passed on to the first available agent. Every new listing is analyzed by the Broker to determine what the highest and best use of the property is, how to best market the listing to active buyers and navigate any obstacles on the front end. Nobody likes surprises between the time a contract is signed and the day of closing. Before closing, all of the related documents are reviewed by our Closing and Compliance Agent who spent 12 years as a title company closing agent. The fiduciary duty to both our seller clients and buyer customers is something we take very seriously. We strive to ensure all parties have total comfort through every step of the sales process and look forward to demonstrating this to you!