By Elizabeth Hines
Want to sell your home, but don't know where to start? Ever wondered how social media can make your home listing shine? Then you've come to the right place!
Social media brings you many possibilities, when it comes to listing your home online. And luckily for you, we're here to show you 10 of the best ways to market your home by using social media.
Check it out!
Believe it or not, not only can Facebook Ads get you seller leads, but they can also generate public interest in your properties. Therefore, rather than send paid traffic to one of your properties, why not generate buyer leads? That means getting more people to opt- in to a sort of home buyers’ guide, thus giving you higher conversions on paid traffic.
When posting online, people want to see quality and originality. When providing photos of your home, you'll need to make them professional-looking, in order to give you a higher chance of you selling the home.
With that said, here's how to provide professional photos of your home:
Declutter your home to make it clean and flawless.
Take advantage of the natural lighting. Also, try to shoot on a bright day.
Use a high-quality DSLR camera and tripod to stabilize your photos.
Edit your photos to remove any unwanted reflections or shadows from the final versions.
Presenting your home on YouTube is another option. Video tours let you spotlight the great things about your home, and lets you get creative in video production.
To reach at least 100 views, market the video by doing the following:
Blogging
Sharing it on Facebook pages
Emailing interested parties (i.e. friends, family, etc.)
Embed the video in LinkedIn posts
Once your video reaches 100 views, you'll most likely spot it in Google searches. Don't forget to add a call-to-action at the end of your video.
Pinterest is a great place to not only discover new interests, but also create your own image boards based on any topic, niche, etc. Since each image links back to a website, be sure to take advantage by uploading photos of your home, which in turn, can link back to your sales listing.
Local hashtags are much more powerful than you think. Using local hashtags on Twitter can help you garner plenty of local leads. Also, time your tweets to go live when people use those hashtags, so that you can get more eyes on the home that you want to sell.
Pinterest also has local groups that you can join. By joining local groups, you'll increase your exposure as a real estate website. And who knows? You might score a great collaboration with another home seller or business! In this way, other people on Pinterest can help you gain more exposure by adding pins to the board, which will link back to your home listing.
Finally, have a wait list posted on your blog. If you haven't created a blog for your home listing, then now is the time to do so.
One of the best ways to implement a wait list is through real estate blogging, which can drive traffic through your social media channels straight to your blog. Afterwards, you can place a sign-up button on the top of your page, asking people to join the waitlist.
Adding a sign-up button does two things for your business:
A sign-up button gives you more of an advantage during your listing presentations. You can show other potential buyers that you have a live wait list, which may entice them to react to this time-sensitive offer.
The button creates plenty of comfort and trust with your business, in case any buyer was speculating your listing's legitimacy in the first place. In short, having this button on your page may change their stance.
Conclusion
So, there you have it!
If you’re not on social media marketing your home, then now is the time to do so. You don't want to miss this spectacular marketing opportunity, especially when listing your home. By using these 7 tips, not only will your home listing be more visible online, but you'll also soon see leads coming to you to check out your home!
Good luck!
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