Millennials are the most powerful group when it comes to the real estate market, and they're expected to continue to be in the coming  years.  The reason?  They are the main home -buyers, they  know what they want, and they aren't afraid to ask for it. Therefore, it is extremely important to understand how to market to this group.

Something to keep in mind is that numerous millennials are only starting to look for their very first home. Plus, with current economic issues, they will be especially interested in finding the best prices available. However, this doesn't mean that technology can be pushed aside. On the contrary, technology and the digital world are the bread and butter of millennials, and connecting with them from this perspective is essential. 

This is why many millennials have taken a liking to the suburbs. Here, they are more likely to find good prices without having to sacrifice their tech needs. Plus, a search for more open environments  and less utilitarian homes has skyrocketed after the lockdowns imposed during 2020. Here are a few trends to keep in mind when it comes to marketing to millennials.

Marketing Trends

Digital Will Continue to Be the Preferred Media

The best marketing strategy to get to millennials is to adopt digital and make it your own. From  social media to websites and  apps, this is the language millennials prefer.Plus, there have been  numerous developments in this context and now you have multiple tools to show real estate  properties all online.

Houses Will Sell Faster than Before

The past year might have affected the income of millions of people, but it also had an impact on housing prices. In addition, conventional loan requirements have become less strict, allowing buyers to get access to loans more efficiently.

This all translates into a dynamic market in which people are looking to make the best of the low prices. In addition, the exodus from  the cities to more open areas, such as the suburbs, is also a driver of this trend. This means that marketing strategies need to be direct, efficient, and timely to generate more leads.

In consequence, lower-priced homes that have been hard to sell in the previous years might receive more offers. This is further fueled  by  the fact that older generations have shifted their behavior. Instead of choosing a retirement home, they are choosing at-home care more frequently.  Therefore, expensive houses are not for sale, while lower-priced options are now the most sought-after ones.

Investing in Real Estate Will Continue to Grow

Smart Homes and Millennials

The Environment Matters

One of the main reasons why smart homes are so important for millennials is that they come with considerable environmental benefits. A smart HVAC  system,  water  recycling,  solar  panels, and even smart gardening systems are highly valued by this generation. These systems are designed to reduce waste, recycle, and minimize their carbon footprint.

As a generation openly concerned about climate change and highly invested in taking care of the environment, turning their homes into smart systems is a perfect marriage between their desire to invest and their ethics. This is very important when it comes to millennials as they often look for a connection with their purchases and a house would not be the exception.

Gadgets for a Practical Life

There  is  an  app and gadget for every need now. Smart homes should include keyless locks,  mobile-controlled systems, and remote controls for basically everything. Keep in mind that this tech-savvy generation adapts to technology very quickly. This allows them to understand and make the most of any gadget. Plus, they're willing to pay a bit more for these benefits.

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