'The Old Rules Don't Apply Anymore' - New Ways to Generate Leads
If the past 18 months have taught us anything, it's that thinking outside the box can work wonders for your business. At least that's how Dawn Pfaff, founder and president of State Listings Inc, views it. It's also how she developed and established a nationwide multiple listing service that covers the entire United States-all after being fined $150 from her local MLS early on in her real estate career.
📸: Dawn Pfaff, President & Founder of My State MLS - Click above to play video
In this episode, Dawn offers insight and strategies that agents and brokers can use to grow their businesses and generate leads creatively. On this week's episode, you'll learn:
- 01:23 - From a $150 fine to building a national brand
- 11:53 - Overcoming the challenges of growing a business
- 14:23 - How to overcome the adversity of competition
- 16:33 - Why it's essential to branch out beyond your local MLS
- 21:54 - How to recruit and grow your business with an MLS
- 24:07 - Dawn's top strategies for marketing a property
- 27:07 - How brokers should be using new platforms
- 29:49 - Dawn breaks down recent industry shifts and trends
- 34:36 - Dawn's predictions for the future market
- 36:47 - Why thinking outside the box is essential
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