13 Great Tips & Techniques For Real Estate Photography

by Brianna from Blueprints

Taking  high  quality  photos  may  seem  like a task, but it is not impossible.  Good  quality  photos are essential to sell a house, rent   an   apartment,  or  any  kind  of  real  estate.  Real estate agents  are  always  looking  for  photographers  to advertise or show  the  properties  to potential clients. No matter how great your  property  is,  if  the  photos  are not well clicked or edited, buyers will  move on and opt for another property that is more attractive.  If  you’ve  ever  looked  for a property to buy or rent, you’ll  know  how important  professional  photography is, such as in this guide to real estate photography by Shotkit.

If  you  are  new  to  the  real  estate  photography  business  or  want  to make a career in it. Here are a few tips and techniques to enhance your photography skills and impress the real estate agent and buyers.

Tips and Techniques for Real Estate Photography

1. Scan the property 

The  first  thing  you need to do is perform a walkthrough of the property and get a sense of each room. Take notes of the property  so  that  you  can prepare yourself to get the perfect photos. Arriving with your equipment to a strange property can  be  challenging  and  time  consuming.  Once  familiar, think about the best angles, lighting required, and you can also consider shooting tricky places first as it may take more time than other shots.

2. Choosing the right time

The  time  of  day  will have a major impact on the quality of your photos. Scheduling your shoots in the day time is a great way  to  use  all  the  natural  light  and  get bright saturated colours in your photos. Bad weather such as rain can be quite challenging,  therefore  make  sure  you  check  these factors before you step out to shoot. For exterior shots, you can opt for  a  time  when the sun is glowing behind the house. This gives you a lot of options to shoot and capture some beautiful images.

3. Prepare Equipment

It  is important for you to have all the necessary equipment required  for  your  shoot. Preparing in advance is essential so  you  don't  end  up short at the time of the shoot. If you reach the location and realize your batteries aren’t charged or you don’t have enough space on your memory card, this can have a negative impact on your shoot and you may not be called again for future jobs. 

4. Create a List

Making  a  list  of  the  images  you  want  to  capture  is  one of the most important factors in real estate photography preps. The list will vary from house to house but usually it includes a photo of each room, any specific feature of the house, garage, the yard, and an exterior of the home. An aerial image from a drone can be a great addition to your list.

5. Bright and Well-Lit

Most    professional    real    estate    photographers  prefer shooting  in  natural  light. Opening windows and blinds will give  you  better  lighting  and you won’t have to depend on artificial  lights.  Low  lighting  in a room only results in dark, hard to view images. Natural light will make your photos as realistic as possible, and the clients will see how the house actually looks.

6. Use many angles

When  using  only  one  angle  or  composition, your photos end up looking too bland and may not be pleasing to a potential buyer.  Get  creative  by  using  different  angles  and shots without compromising the quality of your photos. Remember the goal is to make your pictures look engaging and attractive.

7. Wide Angle Lense 

For  real estate photography, a wide lens is your best bet in  capturing stunning images of the property. Compared to  other  lenses  available,   you   will   be   able  to  cover maximum  space  and enhance depth of the room. Using a  wide angle lens for exterior photos of the property will give good clarity and capture a better view.

8. Benefits of Flash

Even though natural light is a preferred option for many real estate photographers, sometimes you need to depend on your inbuilt  flash  or  external  flash.  You  can  use  flash  in many creative ways, such as making your photo radiate more natural colours  or  to  highlight  important  details.  Whether  shooting  at  a wide space or a small room with low light, use the flash wisely and make the most out of it.

9. White Balance

Monitoring  white  balance  of your photos is a must. If the property is very bright, a wrong white balance setting can make it look yellow or pale. Wrong white balance settings can hold you back from getting the desired results. 

10. Be adaptable and flexible

To be  a  successful and professional real estate photographer, it is important to adapt to your surroundings. Every shoot or project  is  different.  It  may  not  fit  your general preferences like a bright sunny day, instead you are faced with a cloudy or stormy  day.  But  it  is  your  job  to  make  the  best  out  of  it and make your client happy with their choice. Your clients will appreciate your ability to pivot and come up with a great shot, no matter the circumstances.

11. Use a tripod

ISO can be your best friend when there is low light at the property. Sometimes your lighting equipment is not enough or it is difficult to set it up for some reason. A tripod will help you capture some beautiful images without compromising the quality of your shot.

12. Use Props 

When  photographing  for  real estate  agents,  most  of the houses  are  unoccupied  and   they   are   not   pleasing  in images.  You  stage  a bouquet of flowers or a bowl of fruits to  add  life and style in the surroundings. Clear clutter that can  be  distracting  in  your images such as toiletries, trash cans, stacks of paper, etc.

13. Post Editing 

One  of  the  downsides  of  using  a  wide-angle  lens  for  real  estate  photography  is  that  it  can  create  some  distortion  in your photos and make certain areas in an image appear warped or slightly off. But the upside is that you can correct this issue when you edit  your  photos  using  softwares available online. Shooting images in RAW files and then post editing them is a great way to bring your picture to perfection.


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