AI Tools Real Estate Agents Should Get To Know In 2025

by MyState MLS Team

The real estate game is changing fast, and if you're not using AI tools yet, you're already behind. Whether you're an agent, broker, appraiser, or property manager, AI can help you automate tasks, generate leads, and close deals faster than ever. But with so many options out there, which ones are actually worth using?

We've rounded up some of the best AI-powered tools for real estate professionals in 2025. From content creation to lead management, these tools will save you time, boost your productivity, and, most importantly-help you sell more real estate and properties.

AI Tools for Content Creation & Marketing

Let's face it-creating high-quality real estate content takes time. Whether it's listing descriptions, social media posts, or blog articles, AI can take the load off your plate. 

  • ChatGPT & Jasper AI - Need a killer property description or an engaging blog post? These AI writing tools can generate high-quality content in seconds. Just give them a few details, and they'll craft compelling copy that converts. 
  • Canva AI - Want eye-catching visuals for your listings and social media? Canva's AI-powered design tools let you create stunning graphics, videos, and branding materials in minutes. 
  • Synthesia & HeyGen - These AI video tools can turn simple text into professional-looking real estate videos, complete with AI-generated voiceovers and avatars. Perfect for virtual tours and listing promotions. 
  • Pictory AI - Quickly repurpose listing videos or long-form content into short, engaging clips for Instagram, TikTok, and YouTube Shorts.

AI for Lead Generation & Client Engagement 

 Getting new clients is the hardest part of real estate. AI can help you attract, qualify, and engage leads without lifting a finger.

  • Zillow Premier Agent & Realtor.com AI Tools - These platforms use AI to connect you with serious buyers and sellers, predicting who's ready to make a move. 

  • Drift & ChatBot - AI chatbots that can answer questions on your website 24/7, capture leads, and even schedule showings for you. 
  • Ylopo - A lead-generation powerhouse that uses AI-driven marketing to attract high-intent buyers and sellers. 
  • Structurely - AI-powered texting and email assistants that engage leads in real-time, nurturing them until they're ready to buy or sell.

AI for Lead & Sales Management 

Once you have leads, following up and keeping track of them can become another full-time job to manage. Implementing some form of AI can streamline the entire sales process, from initial contact to reminders and follow-up to closing the deal.

  • Follow Up Boss AI - A smart CRM that automates follow-up reminders, and even personalizes outreach based on a lead's behavior.  
  • Cinc AI - Uses machine learning to analyze your database and tell you which leads are most likely to convert.  
  • BoomTown AI - Predictive analytics, automated follow-ups, and detailed lead insights all in one platform. 
  • Chime AI - A powerful AI-driven CRM that helps agents and brokers manage leads, automate marketing, and close deals faster.  
  • MyState CRM - A valuable tool that is constantly evolving with a slew of AI features planned for deployment in 2025 and 2026 that will likely enhance how your real estate listing, appraising, and brokering businesses operate.

      • AI for Property Valuation & Market Analysis

      Understanding property values and market trends is a key aspect of being a great real estate agent. AI can calculate the numbers for you, and you can make smarter pricing decisions. A couple of fairly well-known-options top-level agents have employed successfully are:
    • HouseCanary - Provides AI-powered property valuations and market forecasts so you can price homes accurately.  
    • Zestimate AI (Zillow) - Zillow's AI-driven home value estimates are getting smarter every year, helping you understand market trends.  
    • Plunk AI - Uses real-time data to analyze home values and suggest improvements that maximize ROI.  
    • PropStream AI - An advanced analytics tool that helps investors and agents find undervalued properties.

    AI for Virtual Tours & Showings

    Buyers want immersive experiences before they even step foot in a property. AI is making virtual showings better than ever.
  • Matterport AI - Creates stunning 3D virtual tours with AI-powered editing and enhancement. Some of it's major features include the software's ability to AI-scan and regenerate floor plans in 3D, while providing measuring tools and VR integration.
  • Asteroom - Affordable, AI-driven 3D tours that can be created using just your smartphone.
  • Listing AI by Restb.ai - Automatically enhances listing photos, virtually stages rooms, and even generates property descriptions.
  • Zillow 3D Home - AI-powered virtual tours that integrate seamlessly with Zillow listings.

    AI for Contracts, Legal & Admin Work


    No one loves paperwork-but AI can make it painless.

    • HouseCanary - Provides AI-powered property valuations and market forecasts so you can price homes accurately.  
    • Zestimate AI (Zillow) - Zillow's AI-driven home value estimates are getting smarter every year, helping you understand market trends.  
    • Plunk AI - Uses real-time data to analyze home values and suggest improvements that maximize ROI.  
    • PropStream AI - An advanced analytics tool that helps investors and agents find undervalued properties.

    AI for Predictive Analytics & Investment Insights

    If you're working with investors or looking to offer your clients smarter real estate decisions, AI-powered analytics tools are becoming a must-have.
    • Reonomy - AI-driven commercial real estate insights that help brokers and investors find new opportunities.
    • Zillow AI & Redfin AI - Predicts housing market trends and home price fluctuations.
    • Cherre - Aggregates and analyzes real estate data to help investors and professionals make data-driven decisions.
    • Mashvisor - AI-powered analytics for real estate investors looking for high-performing rental properties.


    What's Next On The Social Media Horizon?

    AI is not replacing real estate agents-it's making them more efficient, effective, and competitive. Agents and brokers who learn to use AI will win more business, close faster, and provide better service to their customers.Whether you need help with content, lead management, pricing, or virtual showings, there's an AI tool for you. Start integrating these tools into your workflow, and 2025 might be your best year in real estate yet! 

    What AI tools are you already using in your real estate business? Let us know in the comments!

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