2022 Study: More Than Half of Buyers Would Purchase a Haunted Home in a Competitive Market

Getty Images

October 19, 2022

By Jaime Dunaway-Seale, Real Estate Witch


About one-fourth of Americans (24%) believe they've lived in a real haunted house, down from the 44% who said the same in 2021, when people spent more time at home.

In this monster of a market, buyers are willing to overlook just about anything to own a home, including a few ghosts.

About 58% of home buyers say they'd consider purchasing a haunted home, according to our new survey of 1,000 Americans. In fact, nearly one-fourth of Americans (24%) believe they've already lived in a real haunted house.

Today, 69% of Americans believe in the paranormal - down from 76% in 2021 and 70% in 2020. Although Americans' faith in the supernatural is waning, believers' conviction stems from firsthand experience.

About 60% of respondents say they've personally experienced a supernatural event, with more than 1 in 4 people (28%) saying they've seen a ghost and 1 in 7 people (14%) saying they've seen a UFO.

However, about 1 in 4 respondents (26%) say they've experienced paranormal activity less often in the past year. It's possible that as Americans return to pre-pandemic activities, they aren't as well-positioned to observe mysterious occurrences in their homes.

As Americans spend less time at home in 2022, fewer people believe they've lived in a haunted house. Among those who have not shared a house with ghosts, however, two-thirds (67%) believe it's possible for a home to be haunted.

Read on to discover how Americans' beliefs in the supernatural have changed and how that affects their home-buying preferences in a still-competitive market.

See More Including [Real Estate Witch]

  • Nearly 1 in 4 Americans Believe They've Lived in a Real Haunted House
  • 2 in 3 Haunted Homeowners Didn't Know Their House Was Bewitched
  • 2 in 3 Sellers Would Only Disclose a Haunting Under Certain Circumstances
  • More Than Half of Respondents Would Purchase a Haunted House
  • More Than 1 in 3 Haunted House Buyers Don't Believe in the Supernatural
  • Saving Money Is the No. 1 Reason Americans Would Buy a Haunted House
  • More Than Half of Buyers Wouldn't Pay Full Price for a Haunted Home
  • Haunted Houses Terrify More Than 40% of Home Buyers
  • Just 1 in 4 Americans Would Move If They Learned Their Home Was Haunted
  • Buying a Haunted Home Is Preferable to a Former Meth Lab
  • 94% of Americans Believe Home Maintenance Is Scarier Than a Haunted House
  • 1 in 10 Americans Own Ghost-Detecting Technology

Date & Image Courtesy of Real Estate Witch

Disclaimer: As far as we know, none of these houses are haunted. Happy Halloween!

What to Read Next

The Listing Appointment Playbook

The Listing Appointment Playbook

When it comes to winning listing appointments, are you dancing in the end zone or fumbling the ball? A winning team starts with a great game plan, and so do successful agents.  Download The Listing Appointment Playbook for your all-in-one guide to score more seller clients and streamline your listing appointment process.

Information Required

Thanks for your interest in our awesome content!
Just fill out your information below to access this page.

I am a(n)*