Use Open Listings to Get Listings, Get Buyer Leads, and Grow your Business.
We've implemented one of our most-requested features for our members: Open Listings!
In real estate sales and rentals, an open listing is a type of listing agreement where the seller is only obligated to pay the agent's commission when the agent brings the seller. In contrast to an exclusive agreement where the agent earns commission regardless of who brings the buyer.
Remember to share your open listings on social media for maximum results.
Watch Dawn Pfaff, president and founder of My State MLS explain how Open Listings work with My State MLS.
Open listings are posted as private on member search being they are not offered for cobroke. They DO appear on our platform's public search.
Open Listing Advertisements are a Great Way to Fight Declining Inventory
Send your open listings to the dozens of listing sites that accept open listings instantaneously.
With Open Listing Advertisements, you can post Open Listings on our public search. Our site gets Millions of visitors each year which means your listing WILL be seen . Your photo, name, and company will also be promoted on all of your listings with this upgrade.
Open Listings are covered by our "Your Listing, Your Lead" policy; when buyers request a showing, that lead will go right to you.
So Why Should You Want to Use Open Listings?
Agents across the country have used open listings for years to gain buyer and seller leads, advertise themselves, and grow their businesses. Especially new agents just starting out.
Instead of buying leads or trying to find sellers and buyers through their limited sphere of influence, many agents have had success contacting rental property owners and managers and offer to open list their homes to rent to renters. Additionally you can use open listings to incentivize FSBO owners to give your company a try, convince builders and new condo opportunities to allow you to list properties, and much more. Open listings are easy to get because there is no obligation for the owner to pay a commission to the agent UNLESS the the agent can prove they brought the buyer. Plus, the landlord gets free advertising for their property. Of course, the agent wants to get paid so finding a buyer/renter and getting paid for it is one goal, BUT the real value of the open listing are the leads. The following is an example of how it works all over the country with My State MLS:
A customer of over 10 years of My State MLS was able to get a rental listing from a local developer with a new multifamily. She entered the apartment as a rental listing in MyStateMLS.com and within three days she had over 125 leads. "Not all of those leads were just renters,", she commented. "Many were buyers that just couldn't find a place to buy." So, she rented to one of the leads, but she had 124 more leads to help them find a property to rent or buy. Some of those leads were also SELLERS because they had to sell their house and move to a rental. With that single open listing, our customer represented 3 new buyers in their home search, got 1 additional listing from those leads, and started a relationship with a major local developer that turned into more deals over the next 6 months.
All over the country both rental and buying inventory is low. Finding an owner to list their property with you is the hardest, but most lucrative part of real estate.
Approach apartment and condo complexes and offer to list their properties for free.
My State MLS allows open listings. Almost all local MLS's don't. Use this as a selling point, saying you can list open listings on a MLS, where most agents and brokers can't.
My State MLS will syndicate your open listings to those sites that accept open listings.
There are many. Apartments.com for example is one.
Frequently Asked Questions - Open Listings
What is an Open Listing?
With an open listing, a home seller allows multiple brokers to represent their property through a nonexclusive agreement. Those brokers may advertise the property and receive commission if they provide a buyer.
What's the difference between an Open Listing and an Exclusive Listing?
An open listing is the opposite of an exclusive listing, in which a real estate agent is engaged by the property owner and is the only conduit to bidding on and buying or renting the property. The agent has the exclusive right to sell and rent the property and gets a commission for the sale or rental. In My State MLS, an open listing is an advertisement, not a co-broke listing.
Where will my Open Listings appear?
Open Listings will appear in public search results. Additionally your open listings will be syndicated to any of our 140+ syndicate partners that accept open listings.
Are there any additional benefits to the Open Listings package?
When you subscribe to Open Listings, all of your listings (open and exclusive) will be upgraded to Enhanced Listings. This will make them stand out in search results with your profile photo (if you have uploaded one), name, and brokerage name.
How much does the Open Listings Package Cost?
The Open Listings subscription is just $50 per month in addition to the membership fee to My State MLS.
How many Open Listings can I post with this membership?
You can have 20 open listings at any given time.
How to Use Open Listings for Real Estate Leads on My State MLS
