Recruit Top Agents by Putting Listings Where Homebuyers Start Their Search
Don't let your competitors keep their best agents in the dark
This summer, homebuyers in every state will see real estate listings directly in Google mobile search. Google and HouseCanary have expanded their Home Discovery Program, powered by HouseCanary's ComeHome marketplace, from eight pilot markets to all 50 states.
Not every brokerage is taking advantage. Some brokers want to be paid for their listing data, choosing to opt out of the feed. That's leaving their agents out of the biggest search engine in the world. High‑performing agents are already asking, "Why can't my listings appear on Google?" If their brokerage says "no," those agents will look for one that says "yes." Now is the moment to recruit them.
Low Cost SyndicationAutomatic placement with broker and agent attribution.
ProminentBrokers receive prominent attribution.
DirectAgents get click-to-contact functionality right on the listing.
SimpleEnjoy an easy and low-cost feed solution.
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Google + ComeHome Opportunity
Why Brokers Can't Ignore the ComeHome + Google Opportunity
Unrivaled visibility for your agents
Google's Home Discovery Program displays MLS-sourced listings directly in Google mobile search results and includes key details like price, photos, bedrooms and bathrooms. Listings from participating MLSs are automatically included. Consumers don't need to visit a separate portal.
Automatic placement with only MLS membership cost
Companies usually pay Google for placement, but listings from participating MLSs are surfaced automatically at no cost.
Broker and agent branding front and center
Brokers get credit for their listings, and agents have a click-to-contact button so buyers can reach them directly. This visibility can help agents win more leads and prove value to sellers.
Trusted data, controlled by the MLS
Listings come exclusively from participating MLSs, ensuring accurate and timely information. Google does not retain listing data outside of the program's scope.
Nationwide rollout this summer
The program is scaling up from eight pilot markets to all 50 states, and only three MLSs have opted in so far: My State MLS, California Regional MLS and San Diego MLS. Early adopters will dominate Google mobile search while competitors are sidelined.
Powered by ComeHome
HouseCanary manages the program through its national marketplace ComeHome, ensuring compliance with MLS rules and a seamless experience for brokers and agents.
Agents are entrepreneurial. They know that winning listings and closing sales depends on being found by buyers. When brokers refuse to opt into the Google-ComeHome program because they want to monetize their data, they frustrate their agents and risk losing them to firms that embrace innovation.
Use this dissatisfaction to recruit top talent:
Offer what their broker can't: Guarantee your agents' listings appear in Google mobile search, something most brokers currently can't provide.
Control the conversation: Show how, through My State MLS's participation, you give agents free access to Google's immense audience and direct attribution for their brand. Competitors who delay risk watching their best agents walk away.
Demonstrate market leadership: By adopting cutting-edge distribution channels like ComeHome + Google, you position your brokerage as forward-thinking and agent-centric. Top producers want to associate with innovative brands.
Earn loyalty through transparency: Clarify that brokers can opt in or out of the feed and that agents' listing data is used only to enhance visibility. Remove the fear of data misuse.
Join My State MLS or upgrade your existing brokerage account.
My State MLS is one of only three MLSs currently participating in the program. Membership ensures your listings are eligible for Google mobile search placement via ComeHome.
Opt in to the HouseCanary/Google feed.
Once you're a member, opt in through your My State MLS dashboard. There is no fee to participate, and your listings will automatically be sent to ComeHome.
Promote your advantage.
Market your brokerage's Google visibility to recruit agents who are eager for more exposure. Highlight that competitors can't offer this yet and that the program is expanding quickly.
Stay informed.
The program follows MLS rules and may evolve as it expands. Keep an eye on updates from My State MLS and HouseCanary.
This program is free, MLS-controlled and expanding fast. Brokers who hesitate will lose their top agents to those who seize the opportunity. Step up now: get your brokerage on My State MLS, opt into the ComeHome + Google program, and start delivering the visibility your agents crave.
Join the few brokerages who are already capturing buyers' attention on Google. Recruit top agents by giving them the exposure they deserve.
Our Case Studies(why tens of thousands of agents across the country prefer us)
Proof + Momentum
Our Case Studies
(why tens of thousands of agents across the country prefer us)
It's no surprise that these last few years have been more difficult than average within the industry but our members are utilizing MyStateMLS to produce their typical amount of business and even more. In fact, we have countless testimonials from our members saying that their business has doubled, even tripled, these last few years using MyStateMLS!
We understand that this is a bold claim and get if you're skeptical BUT there's a simple explanation. Our proprietary system and syndication methods allow Listing Agents to get their listings on Zillow, Trulia, Realtor.com, and over 140 different sites prior to going directly to the local MLS. This means instead of getting 20 calls from other agents about their listing when it is first posted, our customers get 14 calls from agents and 10 from hungry consumers and potential buyers.
What would it mean for your business if you were able to turn every listing into 5 or more new customer relationships? What would it mean if you could ALWAYS turn one deal into five? MyStateMLS gives our members the power to achieve this goal.
What Real Estate Professionals Say About MyStateMLS
Lucas C.
★ ★ ★ ★ ★
We switched from our local board to My State MLS & are 100% glad we did. Wish we had done this years ago. It is not only way more affordable for my wife & myself as a small office but we are being seen on more websites than ever before. Our phone is busier than ever. Thank You.
Anne New
★ ★ ★ ★ ★
I am a broker in rural New Mexico. Because of my location, membership in a regional MLS offers few benefits but requires membership in the NAR. MyStateMLS offers the advertising exposure I need at a fair price. Beyond that, on the few occasions I've had questions or concerns, they've been addressed quickly and effectively by human staff from the MyState office.
Kendra Wright
★ ★ ★ ★ ★
My State MLS is such a functional and cohesive website. I can look up my own listings or listings of my peers. It's a one stop shop, with the ability of taking CE courses when needed. It's a perfect educational tool for every Realtor to use to move swiftly throughout their workday. Whether it being to post a listing or help a client find their dream home. I recommend MyStateMLS for any agents' Real Estate Needs.
James Hampton
★ ★ ★ ★ ★
My State MLS, has increased exposure on my listings. It has given me a distinct advantage over agents just using their local MLS. Additionally it provides the opportunity to list manufactured homes on leased land, and my MLS does not allow that. And the reach seems to be further than the local MLS can do.
Derek Eisenberg
★ ★ ★ ★ ★
My state is so easy to use and they don't burden you with all the nonsense that other MLSs engage in. My State knows that brokers just want to conduct business and make money and they help them do that. Other MLSs are create layers of bureaucracy that slow you down. MyState MLS is also national. One lower membership fee offers 50 state exposure. It's so much less expensive and so much more efficient.
Alison Pierce
★ ★ ★ ★ ★
I love the fact that MyStateMLS gives me the benefits of syndication for my listings, without all the hoops of belonging to a local MLS. They make it so easy to enter listing information and we receive a quick response from everyone on the MyStateMLS team if there is ever a question or issue!
Amanda Thomas
★ ★ ★ ★ ★
I've signed up, and added open listings to explore the tools. Just learned I can list vacation/seasonal properties here. And the affiliate program. And the MARKETING resources in Canva. My mind is racing with ideas. I'm blown away. No MLS has ever before offered such a strong value proposition. Love you guys!!!
Cheryl East
★ ★ ★ ★ ★
As an agent I am able to access all the property that is listed by an agent that is a member, the app makes my life easy as I am on the go a lot. Being able to share the listed properties with customers and also share on my social media means more coverage for me. and a quick way to share with buyers and sellers looking.
Kaye Thompson
★ ★ ★ ★ ★
I LOVE that I can customize MyStateMLS and use it in all the states that I am licensed in and it feeds to all the major property portals! I LOVE the cost!! I love the flexibility and I know that every listing is REAL - National Exposure with ONE MLS - that's UNHEARD of!
Right now MyStateMLS is one of the only participating MLSs and is the only MLS participating outside of the state of CA.
Yet not every brokerage is taking advantage. Some brokers want to be paid for their listing data, choosing to opt out of the feed. That's leaving their agents out of the biggest search engine in the world.
Sign Up
Join My State MLS or upgrade your existing brokerage account so your listings are eligible for Google mobile search placement via ComeHome.
Send Us a Data Feed
Have your brokerage send listing data to MyStateMLS so we can help you understand the next steps for ComeHome + Google visibility.
High-performing agents are already asking, "Why can't my listings appear on Google?" If their brokerage says "no," those agents will look for one that says "yes." Now is the moment to recruit them.