By R. Michael Brown, Go Home TV Producer
Social media sensation Matt Lionetti spoke with Dawn Pfaff about his incredible single-focus marketing strategy - comedy about real estate.
He also covers serious topics like the all-time low inventory, crazy over-ask prices in Canada, and why his strategy works for him.
Dawn, President and founder of My State MLS and Go Home TV, made an observation during the interview,"You really know real estate. You know your stuff. To be able to use parody at the same time demonstrates your knowledge."
Matt discovered early in his career that he always has the best outcome when people come to him and that he had to figure out a way to attract real estate buyers and sellers so he wouldn't have to resort to cold calling and door-knocking. Humor was his answer.
"I try and entertain." said Matt. "People post too much [on social media] to ask for business. I never ask for business. I try and entertain, bring any type of value I can, and start a conversation."
Click above to see the whole video interview.
For the comedy, follow Matt on Instagram: @matt.lionetti.
Go Home TV Interview: Matt Lionetti, Agent, TheAgencyRE.com, and Dawn Pfaff, President, MyStateMLS.com and Go Home TV Host